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Wild Certified Sustainable

For 20 years the Marine Stewardship Council has been part of a team effort to keep oceans healthy and full of life. Choose the blue fish label and make sure the fish you eat can be traced back to a sustainable source. Keep it wild.

This is wild...
Person holding MSC certified product over freezer in German supermarket

10 reasons to choose the blue fish label

By choosing seafood with the blue MSC label you're helping to protect oceans, livelihoods and fish for the future.

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Meet the Wild Ones

We're in this together

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

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Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
Long shot of a group of female processors in full uniform laughing

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

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