Part of our mission to tackle unsustainable fishing and safeguard seafood supplies for the future, is to raise consumer awareness.
We’re excited and privileged to be able to take our message, with your help, to millions of people around Australia. The message is simple: if you care about the wild environment and love seafood, choose the blue fish label. In doing so, you’re recognising and rewarding fishing communities who are making a real difference on the water, every single day.
From ocean to Martin Place: Sustainable Seafood Week in Sydney
We're kicking off Sustainable Seafood Week in Martin Place with a one-of-a-kind MSC Forever Wild Food Truck, serving up delicious sustainable seafood dishes with support from MSC Wild One ambassadors, including cook and health coach Scott Gooding and chef Bart Van Olphen.
The MSC-inspired pop up by Agape Organic Food Truck o-fish-ally opens for lunch in Martin Place on 12, 13 & 15 March 2018.
Come on down for lunch, giveaways, and to learn more about how choosing sustainable seafood helps keep our oceans forever wild and full of life! Visit our Sustainable Seafood Week Sydney event page to get involved.
2018 Mandurah Crab Fest
The MSC is teaming up with Western Australian Fishing Industry Council (WAFIC) to support Crab Fest, the largest free community event in Western Australia, 17-18 March 2018. Stop by the MSC stall to spin our WA fish wheel, or swing by the cooking demonstration on Saturday 17 March, featuring MSC ambassador Bart Van Olphen and WA food ambassador Don Hancey.
Ocean Film Festival
We're supporting the Ocean Film Festival, inspiring audiences to explore, respect, enjoy, and protect our oceans. In March 2018 around Australia the festival will screen over 2 hours of the most inspirational, educational and entertaining films related to the ocean from independent film makers. Find dates and details on the Ocean Film Festival site and look out for the MSC short film screening in selected cinemas.
Surfing Chefs for SurfAid
MSC certified sustainable seafood from Goolwa PiPiCo, Northern Prawn Fishery & Walker Seafoods will be featured on the menu at this Byron Bay event on 11 March 2018, raising funds for SurfAid's work in Indonesia. Sign-up to enjoy a long table feast with the Surfing Chefs.
Naked Ocean beach clean and BBQ
Naked Ocean are hosting a Sustainable Seafood Week beach clean and BBQ at Salmon Haul Reserve, Cronulla on Sunday 18 March 2018. Visit the Naked Ocean event page to get involved.
Manly Sustainable Seafood Lunch
Meet producers, chefs, campaigners, and other like-minded Manly locals to discuss where our fish comes from and why we should care about it at this lunch on Sunday 18 March 2018. Sign-up to enjoy a delicious sustainable seafood lunch at Arthur's Oyster & Seafood.
More ways to get involved
Choose the blue fish tick when buying seafood from these brands and retailers: