Demand for traceable, sustainably caught seafood is increasing worldwide. Selling and promoting MSC certified seafood supports fishing communities working hard to fish sustainably and offers assurance to buyers and customers.
The MSC program is the world’s most recognised seafood certification and labelling program. By being part of this program and using the blue MSC label, businesses show their fish and seafood is from a sustainable source.
How assurance works
Every company that takes ownership of MSC certified seafood and sells it as certified, is independently audited and certified against the MSC Chain of Custody Standard. The Standard ensures an unbroken chain where certified seafood is identifiable, segregated and traceable.
As an additional measure, we regularly work with an independent forensic lab to undertake random DNA testing of MSC certified seafood products.
DNA testing has shown that mislabelling rates for MSC labelled seafood are less than 1%.