The MSC label and associated claims are a registered trademark and any usage must be approved.
Once you've got a licence to use the MSC label, we'll provide you with a high-resolution copy of the MSC label (formats: AI, EPS, JPEG, TIFF, PDF).
Using our guidance, design and submit your artwork for approval. When your design has been agreed, we will send you written approval within 3 working days, to go ahead and publish your materials.
Packaging and menu approvals
Submit colour proofs of your final draft design to your local MSC ecolabel account manager in PDF format with the relevant completed form.
Packaging: [product approval form]
Menus and fish counters: [seafood approval form] (links to forms to be added later)
To use the MSC label on a product or menu item, at least 95% of the seafood must come from an MSC certified source. Your auditor may ask you to verify your calculation.
Protecting the MSC's trademarks
The MSC is the owner of the blue label, the abbreviation "MSC" and its name "Marine Stewardship Council" and reserves all rights in relation to these trademarks.
MSCI (MSC’s trading company) is responsible for all label use handled by the Licensing Team. Only organisations that have signed a formal written agreement with MSCI's Licensing Team may display the MSC label. Unauthorised display is prohibited and will be treated as a trademark infringement.
Contact the MSCI label licensing team
Label Account Manager Germany, Austria and Switzerland
+44 (0) 20 7246 8966Email Dagmar
Label Account Manager UK and Ireland, ASC-Coordinator
+44 (0) 75 3426 3986Email Yvonne
Label Account Manager Italy, Spain, Portugal and Latin America
+44 (0) 20 7246 8988Email Raffaella
Label Account Manager Sweden, Norway, Finland and Denmark
+44 (0) 20 7246 8991Email Amanda