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Wild Certified Sustainable

For 20 years the Marine Stewardship Council has been part of a team effort to keep oceans healthy and full of life. Choose the blue fish label and make sure the fish you eat can be traced back to a sustainable source. Keep it wild.

This is wild...
Man and woman on subway platform in front of MSC campaign posters

We're wild all over the world

Part of our mission to tackle unsustainable fishing and safeguard seafood supplies for the future, is to raise consumer awareness. We’re excited and privileged to be able to take our message, with your help, to millions of people around the world.

See what's happening

Meet the Wild Ones

We're in this together

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

Find out more
Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
Long shot of a group of female processors in full uniform laughing

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

Read more
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