View our campaigns from around the world
Part of our mission to tackle unsustainable fishing and safeguard seafood supplies for the future, is to raise consumer awareness.
We’re excited and privileged to be able to take our message, with your help, to millions of people around the world. The message is simple: if you care about the wild environment and love seafood, choose the blue fish label. In doing so, you’re recognising and rewarding fishing communities who are making a real difference on the water, every day.
High end department store Stockmann has launched the first MSC marketing campaign in Finland. The MSC "Keep it wild" message is part of Stockmann's larger fish campaign. The main theme is "The best fish counters in Finland". Stockmann is the first and only Finnish company to have MSC certified fish counters (certified in 2012).View campaign (FI)
What do a wind surfer, chef, photographer and fisherman all have in common? They all have a respect for the wild ocean environment and an appreciation for the seafood that comes from it. That, and they're featured in the MSC's 20th anniversary consumer campaign in France throughout October.View campaign (FR)
In collaboration with Dutch retailers and celebrity chef Bart van Olphen, Dutch consumers will have the chance to win an action trip to see the MSC certified pole and line tuna fishery in the Maldives. We’re also joining forces with the ASC to promote healthy oceans, lakes and rivers as part of the annual Think Fish Week.View campaign (NL)