Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.
A virtuous circle
When you buy a product with our blue fish label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.
Here's how it works:
that meet the MSC Standard are independently certified as sustainable
Retailers and restaurants
choose MSC certified sustainable seafood
A traceable supply chain
assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC label
preferentially purchase seafood with the blue MSC label
for MSC certified seafood increases
choose to improve their practices and volunteer to be assessed to the MSC Standard