Wild, traceable, sustainable: the blue fish label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.
A certified sustainable source
Each MSC certified fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems they're part of.
Handled with careAll along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled so it can be traced to a certified sustainable fishery.
TrustworthyRegular DNA testing has shown that MSC labelled products are correctly labelled. So, you can trust that the fish is what its packaging or menu says it is.
For over 20 years we’ve worked with scientists, fisheries, seafood producers and brands to develop our standards and promote sustainable fishing. The MSC is the only wild-capture fisheries certification and ecolabelling program that meets best practice requirements set by both the United Nations Food and Agriculture Organization (UNFAO) and ISEAL, the global membership association for sustainability standards. In March 2017, the MSC became the first global seafood certification program to be recognised for rigour and credibility by the Global Sustainable Seafood Initiative (GSSI).