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Eat sustainable seafood

Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

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Table of ingredients (centre left) with chefs chopping food (right)

Become a Wild One

If you love seafood and are interested in helping to keep our oceans wild you’re already a Wild One. Sign up for regular updates, recipes and stories.

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Person's hands stirring a pot of ready-to-serve mussels with a spoon

Sustainable seafood recipes

Find out how to cook delicious, sustainable seafood.

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Person's hands holding MSC certified frozen fish product over seafood filled freezer

10 reasons to choose the blue fish label

By choosing seafood with the MSC label you're helping to protect oceans, livelihoods and fish for the future. 

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